The term “brand” has become one a word that has propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. It might be easier to reverse explain this. A brand is not; your logo, your tagline, your products/services, your employees, etc. All of these things can be expressions of your brand …
The simplest way we here at LINK Marketing Studio define brand is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It’s about the overall perception of the individual when he/she comes in contact with your company. Whether it’s the way you answer the phone, the functionality of your website, the employee dress code, your customer service process, your office location, or the quality of your product/service, your brand is at work. Brand management is essential to all other marketing areas including growing and nurturing your most precious asset, your reputation.
The market has become an open source for information, resulting in a clever customer who is informed about costs and quality. Why does one shop at store A vs. store B vs store C-Z? They all have medium sized, black stitched, blue cotton polo’s for men. Through repeated, satisfied interactions with your company’s brand, customers build a loyalty to that experience, recognizable, consistent and enjoyable.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. LINK can help you tell your story and reach your target audience.
Whether you’re a startup looking to capture the essence of your vision, or a successful company adapting to the modern age and re-branding, LINK’s team is suited to guide you on the path.
- We will sit with you to delve deeply into what makes your organization different from those around you – your history, your audience, your challenges, your opportunities, your drives, your objectives, your dreams.
- We will take from where you were, add what you are, and place you where you want to be through this thorough, in-depth research and creative development process.
- From strategizing to designing, we can develop a brand marketing technique customized to you and your organization.