A well-planned content strategy enables you to continuously create content that fuels your marketing channels. It’s great to push out graphics, videos, and blog posts; however, it’s better to push out content that’s tied together with a consistent message that exhibits your brand identity and sets you apart in the marketplace.
A content strategy is the preceding step in the content creation process. A content strategy is the blueprint to your content building. Without it, the building will always be slightly off.
With a content strategy, the content creation process will be much more streamlined since you’re not longer just creating content for the sake of content. Instead you’re creating content that’s tied together in consistent themes and messaging.